CIMASC – The Research Center for International Marketing & Sales Communication at IULM University has recently collaborated with the Puglia company SOUTHENERGY srl, which specializes in renewable energies.

Prof. Daniela Corsaro and Prof. Carmelo Samperi have been working on brand repositioning and new naming, a marketing strategy based on value benefits and an integrated communication strategy, in order to prepare the company for the transition from system installers to a highly differentiating service provider on a national scale. The CIMASC team said, “The delivery of a project is always an exciting moment, even more so when working with Italy’s highest-potential medium-sized enterprise.” CIMASC – The Research Center for International Marketing & Sales Communication at IULM University was established in order to interpret changes in global markets and identify new integrated marketing and sales communication approaches aimed at managing such changes. We adopt a holistic and systemic view, so as to capture the complexity, interdependence and variability of markets. We inspire businesses and suggest the best ways for them to create value, because we are IULM and we are concrete. Website: https://www.iulm.it/it/ricerca/centri-di-ricerca/cimasc

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