Southenergy and Legolize: when creativity and ironic humour stimulate overdue reflections on the topic of energy sustainability
“Many companies would rather appear sustainable than actually be sustainable.” A post created to make people think about issues such as sustainability, energy independence and greenwashing, the result of a partnership between Southenergy and Legolize, the largest community of humorous cartoons using LEGO people as a medium.A collaboration that aims to spread understanding of Southenergy’s energy culture, centred on values such as competence, awareness and sustainability, through a very broad audience such as that of Legolize. Since 2008, Southenergy’s mission has been to assist companies and individuals on the path of ecological transition to renewable energy sources through the development of concrete solutions aimed at building energy independence for its partners.
The Legolize project, as crazy as it is ingenious, has made “pleasantly politically incorrect” humour the driver of its aim to communicate, with an awareness concealed by irony, questions regarding the many facets of today’s society, including, as with Southenergy, an approach to energy transition.
The main format is a comic cartoon, whose humorous content succeeds in creating high user engagement. So much so that over time, it has become the largest independent LEGO community in the world, with nearly two million total users across LinkedIn, Facebook, Instagram and TikTok. And what about you? Do you believe that today “a green leaf in a logo” is sufficient, or, like Southenergy, do you see energy independence as the real virtuous solution toward sustainability?
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